Culture eats strategy for breakfast. Unless you strategy fails while you are playing ping pong. It’s not an either or, its a both. As usual we allow ourselves to become polarized, when the optimum is somewhere in the middle.
Principles define what we are doing when people are not looking. But they also define what the I is doing, when the me stops observing. I.e. we revert to baseline principles when running on monkey brain.
Culture defines the baseline principles how we operate when delivering our strategy. In the same way that our habits define the baseline behaviour and principles we exhibit when doing “life”.